The opportunity: Just as Google has been reimagining hardware, Mrs&Mr was engaged to reimagine the traditional window display at its Fifth Avenue retail store. So we asked: can a window display be more than just a display? How do we entice passerbys and create an immersive experience that would drive unprecedented traffic, and fuel brand love?
The impact: The answer was to build a life size snow globe with the interaction beginning before guests even stepped inside the store. Motion sensors allowed passerbys to control a snow filled window. Inside guests dove into an instagram-worthy white wonderland of snowballs, animatronic animals, music and integrated products. This experience was so impactful that guest queued for over an hour for their selfie moment and generated almost 4 million social impressions.