The opportunity: Can great skin be created? This question transformed the beauty industry in 1968 when Clinique launched. The question we faced: how does an iconic, product centric business create a consistent global brand, tone and visual identity that transcend cultures and communication channels?

The impact: Our close, decade long partnership with Clinique is a story of accelerated growth across key global and emerging markets, propelling Clinique to become a leading force in beauty, with their iconic Dramatically Different Moisturizer product selling 1 bottle every 2 seconds globally.

a

The opportunity: Can great skin be created? This question transformed the beauty industry in 1968 when Clinique launched. The question we faced: how does an iconic, product centric business create a consistent global brand, tone and visual identity that transcend cultures and communication channels?

The impact: Our close, decade long partnership with Clinique is a story of accelerated growth across key global and emerging markets, propelling Clinique to become a leading force in beauty, with their iconic Dramatically Different Moisturizer product selling 1 bottle every 2 seconds globally.

About
Work
Ventures
News
Contact